Digital Marketing

Digital Marketing Services List

1. Search Engine Optimization

SEO is always at the top of any digital marketing agency services list. That’s because it affects all your online marketing strategies. SEO is vital to ensure your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts.

That’s because search engines have the power to choose which websites appear when people conduct online searches. They decide this based on complex algorithms that weigh up numerous criteria to determine if your website is what the searcher is looking for.

In simple terms, SEO means optimizing all your online content so that’s it’s easily discoverable by these search engines. For example, if you’re selling socks, you want the search engines to present your website first when people type ‘’socks’’ into their search bar.

It makes sense that thousands of websites would have a term like ‘socks’ associated with them. That’s why it’s important to use the services of a digital marketing agency to help you stand out amongst the competition.

These SEO experts are up to date with all the latest criteria that will put your website in front of the right customers. They know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics.

The services provided by a digital marketing agency can fine-tune every aspect of your website to win favor with the search engines.

2. Search Engine Marketing

While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising.

3. Website Strategy

Your website is your business’s online shop window. As such, it’s the most important part of your online marketing efforts. There are so many things about your website that can damage your SEO and credibility online.

H1 tags, images, load speed, and functional links are just a few of the things that add value to your site. A good digital agency will go through your website carefully and ensure that every aspect of it is working to your benefit. Key Medium recently increased a client’s website traffic by 28% simply by improving their website.

One of the most important aims of any website is to enhance sales. A digital marketing agency can help ensure that customers are seamlessly guided toward buying your goods and services.

4. Social Media Marketing Services

To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims.

There are about 3 billion social media users worldwide, that’s a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience.

A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic

They’ll also do an in-depth analysis of your current social media standing, devise compelling social media campaigns to attract sales, and monitor social media comments about your business.

5. Email Marketing

Email Marketing is one of the oldest digital marketing strategies but it’s still one of the best ways to generate leads.

Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated.

A digital marketing agency has the skill to handle all of these aspects easily. They will help grow your email list, come up with engaging campaigns that drive conversions, and set up effective mailing campaigns.

6. Re-Targeting

Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything.

You place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Every time they browse the web, this cookie prompts your retargeting provider to display your ads.

This is a good way to remind potential clients about your products or services and can lure them back to your site when they’re ready to spend some money.

7. Content Generation and Optimization

Content marketing uses the age-old art of storytelling to increase brand awareness. It aims at building relationships with potential clients, establishing your brand as a partner in satisfying their needs. It’s a subtle way of winning customers without direct advertising.

Informational content is a type of content marketing that aims to answer questions that potential clients might have. In this way, you establish yourself as an expert in their eyes.

The main focus of content marketing is to provide value to clients while discretely offering your services as a solution to their queries.

Content marketing usually takes the form of videos, blogs, vlogs, infographics, and social media posts.

8. Quality Link Building

Link building is an important part of any SEO strategy and it’s risky business for the uninitiated. Google places severe penalties on spammy links and can even suspend your website if they suspect foul play.

When other websites link to yours, they help increase your credibility with search engines as well as internet users. There are many news and industry sites that allow you to publish interesting news about your company or informational content on their websites. They’ll usually allow you to link back to your site on their page.

The danger is that is you post a link from a spammy or irrelevant site back to yours, you could attract penalties. A reputable white-hat digital agency will help you find the best sites for this type of guest post.

9. Affiliate Marketing

This is a performance-based type of marketing where you pay for conversions rather than traffic.

How it works is that you get a professional blogger or high-traffic website owner to market your products to their audience.

You pay them a percentage of the profits every time you gain a sale from these sources. Affiliate marketing is a type of modern-day version of door-to-door sales.

10. Integrated Online Marketing Strategies

Most digital marketing agencies will engage in integrated digital marketing strategies to ensure you’ve got all your bases covered. Rather than a catch-all approach, this strategy ensures that all your marketing efforts are intentionally coordinated and complementary.

For example, they’ll craft one great blog post and share it on social media, tweet about it, promote it on a reputable guest posting site, and even convert it into a video.

That way, you get more reach from a single concept and communicate with your audience on their preferred channel.

One should never consider digital marketing services in isolation from one another. In most instances, a combination of digital marketing agency services works best.

11. Marketing and Sales Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.

Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.

12. Pay-per-click Management (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

13. Amazon Marketing

Amazon marketing strategy relies on the following four pillars:

1. Offering the widest range of products. The largest internet retailer in the world by revenue offers hundreds of millions of products. The majority, 58% of products offered in Amazon platform are from third-party sellers.
2. Using customer-friendly interface. The tech giant has an advanced interface that integrates personalized recommendations and recent browsing history, among others.
3. Scaling easily from small to large. The e-commerce and cloud computing company has experience and competence in scaling from small to large. This factor plays in instrumental role exploring new business segments.
4. Exploiting affiliate products and resources. Up to date, the tech giant has taken a full advantage of affiliate products and resources to contribute to the bottom line of the business.

Amazon marketing strategy integrates a number of targeted online marketing channels, such as Associates program, sponsored search, social and online advertising, television advertising, and other initiatives.

14. Content Marketing

Useful content should be at the core of your marketing.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is good for your bottom line — and your customers.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

• Increased sales
• Cost savings
• Better customers who have more loyalty

Marketing is impossible without great content.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

• Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.

15. Influencer Marketing

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.

What is an Influencer we defined an influencer as being someone who has:

the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
One of the biggest mistakes that traditional media makes is a failure to see the difference between celebrities and online influencers.

It is also important to realize that it is the influencers who have built a keen and enthusiastic audience. It is not accidental that these people follow influencers, not the brand. In reality, the audience doesn’t care less about your brand. They only care about the opinions of the influencers. Don’t try and foist rules and business practices onto an influencer. The audience is there’s, and they can simply walk away, taking their followers with them.

16. Conversion Rate Optimization (CRO)

CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.

Read more about CRO