SEO
Table of Contents
What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Mediategic offers SEO services that drive sales — not just traffic. Whether you’re building a new website or optimizing your existing site, we’ll also create compelling content for maximum conversions. As your long-term growth partner, we review and optimize your campaigns every month, adjusting to continuously improve the quality and quantity of lead flow.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Our SEO Approach
How can we make your website achieve your online sales goals? Check it out:
First, we define specific goals for your website conversions, conduct a complete review of your unique selling proposition and market opportunities, and perform an SEO audit to assess your current online strengths and weaknesses. We look at your company’s online performance and conduct an extensive analysis of your top competitors to see what they’re doing right (or wrong).
Next, we’ll develop an online strategy to generate an ongoing stream of new customers. We optimize on-site content for user experience, providing valuable content while keeping the keyword focus of each page in mind. We also optimize the “back end” (technical) aspects to improve search engine visibility.
SEO Services we provide:
Everything we do is “white hat” and designed for long-term, scalable success — not fly-by-night “tricks” that may or may not work today and that might incur penalties in the future.
SEO Services in brief
On-page SEO
On-page SEO refers to any optimization that you control.
These are site elements that you can change and are not dependent on outside factors.
On-page SEO consists of:
- Title tag optimization
- Meta tag optimization
- Headings
- URL optimization
- Image optimization and alt tags
- Content optimization
- Mobile-friendliness
- User experience
- Page speed optimization
- Internal linking structure
Off-page SEO
Off-page SEO is the opposite of on-page SEO.
It’s any optimization strategies that take place off your website and are out of your control.
Off-page SEO consists of:
- Maintaining active social media accounts and SMM
- Having a Google My Business profile
- Implementing a blog on your site
- Creating linkable infographics
- Networking with high-quality sites
Technical SEO
Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Technical SEO work has either a direct or indirect impact on search engine crawling, indexing and ultimately ranking. As such, Technical SEO doesn’t include analytics, keyword research, backlink profile development or social media strategies.
E-Commerce SEO
E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.
For your web pages to rank higher in SERPs, you need to ensure your website is optimized for search engines — from the keywords you use, to the technical setup of your web store, and whether your web store is mobile friendly all have a huge impact on SEO optimization.